Any serious musician or creative should be on Twitter. The platform attracts more than 500 million tweets every day. In essence, this implies that Twitter is an excellent place to help you spread your wings and propel your brand to the next level. You have to know how to do it right though. Here’s a rundown of the basics.
Sending out many tweets every day isn’t the simplest of tasks. Liking or tweeting back is even more time-consuming. At the same time, these tasks are essential. For one, they help you get noticed. More than that, they allow your brand to grow. Plus you get more followers. And then there is the engagement part of it.
The only problem, however, is that you have to embark on other strategies to help you progress. It, therefore, makes perfect sense to use an automation service. As the name suggests, this allows you to put some critical tasks on autopilot. That way, you can concentrate on other marketing tactics without having to worry that your account will remain dormant.
On that note have a look here on the best Twitter automation bots and growth tools.
Work on Your Profile
See, your Twitter profile says everything about you. Think of it as a way to tell the world (read potential followers) what you are all about. You should, therefore, brand it. Be sure to use an attractive logo, include your website and album artwork. The idea is to attract the right followers from the get-go.
Work on your Bio
A good Twitter bio is essential. It tells a lot more than your profile. In other words, your bio will determine if people will stay on your account long enough to click through to your website and so on. So, be as descriptive and as witty as possible. Keep in mind that you need to put your best digital face forward as an artist.
Know When to Post
Of course, you want as many people as possible to read your tweets. You must, therefore know when to tweet. Put differently, figure out when your target is likely to be online. Statistics indicate that for Twitter, evenings, afternoons and weekends are the best peak times. On top of that, keep up with the industry trends so that you don’t miss out on an opportunity to showcase your brand.
One of the easiest ways to increase your level of engagement on Twitter is to provide value with your content. In other words, try to be a little bit more creative. People want to learn new things. Besides, you’re likely to gain more followers if you are different from everyone else. Research before posting and don’t forget to remain relevant.
The Bottom Line
It takes some time before making significant gains on Twitter. However, you can still make your mark if you use the correct tactics. Exploit every opportunity to gain followers. One more thing – check what your competitor is doing and outperform them.